HIPPO EDUCATION
Case Study 02
Research
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Wireframes
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Design Strategy
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Design System
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UI/Visual Design
Research • Wireframes • Design Strategy • Design System • UI/Visual Design
At the start of the pandemic, Hippo saw an urgent need to help worried, overwhelmed medical staff in this new landscape of medicine. With appointments being canceled and/or deferred, Telemedicine was the only real option for clinicians to continue their practice. Learning how to run a Telemedicine practice overnight was daunting for medical professionals. No real resource was available at the time to help kick start their Telemedicine practice. We set out to do that. We launched an MVP version of Telemedicine: Common Conditions in Q2 of 2020.
BRIEF
MY ROLE
My role here was to design a net-new product that would help clinicians learn how to quickly bootstrap their Telemedicine practice.
THE USER
Our user was a clinician (MD, PC, NP, RN) that had little to no experience with Telemedicine practices and was in need of learning the main takeaways of Telemedicine quickly.
GOAL & CHALLENGES
Time
We heard clinicians were in need of resources quickly when the pandemic hit the nation overnight in March 2020. They were experiencing tremendous difficulty with maintaining their practices and providing necessary care to their patients. We needed to act fast in order to meet their needs.
Designing with Content Limitations
We knew there would be limited content for this product, so designing for a brief course outline was a challenge. We wanted to ensure that the clinicians got the most value from our product, despite the limited content.
Web app MVP and web-view for native
Because of the quick timeline for this project the team decided to launch the web-app version first and go with a web-view for native.
RESEARCH & PROCESS
Two months prior to this project, we conducted user interviews around video content. Given that we were going to use video as the main content type, we leveraged this research to help inform the Telemedicine product.
We conducted six interviews with medical professional from different specialties to gain an understanding of current pain points, expectations, and usage of video platforms.
Key Findings
Most of the participants wanted concise, friendly, and engaging content
All of the participants wanted to view course videos easily
All of the participants wanted CME included in the subscription to a medical education product
All of the participants wanted us to cover the main topics of their practice
Some of the participants wanted access to downloadable PDFs and course information
Some of the participants wanted a way to print CME certificates
